I love that this adorable little penguin actually sighs! This fun site is actually looking to recruit a new Community Manager in a very clever manner. Who’d have known?! The little penguin’s story is so cute that I’d like to see a few more for other positions.
By the way, I’ll be back with new artsy inspiration on the 19th. Taking a well deserved break :)
i love this so much; using their own penguin symbol as a character in their own little story but using it to highlight stories as an individual pursuit and for their brand to be directed at certain people is a very sweet idea that appeals to the right type of book lover. they have classical publications and this branding is so right for them