Designed by Ferroconcrete in Los Angeles, these colourful cookies speak to you off the shelves with very clever insights on well, cookies! Such refreshing packaging design always brightens up the aisles of a supermarket.
On a side note, this was on Ferroconcrete’s site: “How do you fall in love? You may be attracted to the looks, but you fall in love with the personality. It’s the same for any brand. It’s our job to fall in love with your brand and pass it on.” What a lovely way to describe a brand. Why can’t more advertising folk speak like this?
i cannot agree more. <3 cookies!
Aaah I would have loved to come up with the copy for these cookies and make them like OkCupid profile descriptions. “I’m a soggy biscuit, but I do not crumble easily…”
Cookies good. Nearly invisible packaging is a brilliant concept. Must have cookies.
Ooh, lovee.
sweet and colorful cookies,what can i ask for more? =)
Reblogged this on Jenniegigi's Blog and commented:
“How do you fall in love? You may be attracted to the looks, but you fall in love with the personality. It’s the same for any brand. It’s our job to fall in love with your brand and pass it on.” How lovely!!!