One of my favourite advertising campaigns of all time.
Jay-Z teamed up with Bing to advertise the release of his new book entitled ‘Decoded’. That’s exactly what his fans had to do when every page of his book was released a whole month before it hit shelves. Pages from the book were placed around the world in locations related to places Jay-Z mentions is his book. Five to 10 new pages from the book were revealed each day. Droga5 is the creative agency behind this worldwide advertising campaign.