Decoded, Jay-Z

One of my favourite advertising campaigns of all time.

Jay-Z teamed up with Bing to advertise the release of his new book entitled  ‘Decoded’. That’s exactly what his fans had to do when every page of his book was released a whole month before it hit shelves. Pages from the book were placed around the world  in locations related to places Jay-Z mentions is his book.  Five to 10 new pages from the book were revealed each day. Droga5 is the creative agency behind this worldwide advertising campaign.


Tagged , , ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: