The Talking Wall

Created by Elvis Communications, the “Liverpool Wall” was created for Virgin Trains. The wall is actually a huge interactive digital screen controlled by a team of creatives sitting in a building across the street. When people pass by, the team conjures messages targeted at a specific person. The main idea behind the very fun concept was to promote Virgin Trains quickest ever route from Liverpool to London. There’s also a massive cursor that points at people. What’s not to love?

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6 thoughts on “The Talking Wall

  1. Makes me want to go there just to see if I could be a subject of their creativity as well!

  2. oooh the fun one might have with this massive toy-on-the-wall :D any guesses as to how many people were genius enough to realise the brilliance of this and apply for job as controller?? :D

  3. Reblogged this on whereischarlene and commented:
    Being a marketing major, this really speaks to me about the importance of creativity in marketing and advertising.

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