Created by Elvis Communications, the “Liverpool Wall” was created for Virgin Trains. The wall is actually a huge interactive digital screen controlled by a team of creatives sitting in a building across the street. When people pass by, the team conjures messages targeted at a specific person. The main idea behind the very fun concept was to promote Virgin Trains quickest ever route from Liverpool to London. There’s also a massive cursor that points at people. What’s not to love?
The Talking Wall