Category Archives: Copywriting

For the love of Bo

I have some favourite videos and pieces of writing that I always go back to for inspiration. Whether it’s for a new idea or for when my brain just needs some inspiration; a reminder that good writing and emotion still exists in the world. Hoping that some of it will rub off on me and spark my creative neurons.

An all time favourite, is Bo.

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It’s simple, but real. Almost like a secret revealed in the form of memory.

Of course, the fact that it’s in French only adds to its charm.

 

 

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NYC Bikers

Kurt McRobert has illustrated the many kinds of bikers who take to the streets of New York City. Which one are you?

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Turning thirty

As the new year approaches, we are all reflecting on the year that has passed and what it meant. Where we have gone, what we have done, achieved, learned. Soon, there’ll be a whole new calendar of possibilities ahead of us.

Next year, we’ll grow a year older. For those turning thirty, here’s a little something just for you :) Designed by the creative folks at reramble. Writing a novel sounds like a 2014 must!

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Stop Phubbing

How does one creatively market a dictionary? McCann Melbourne created a brand new word to do so – “Phubbing – the act of snubbing someone in a social setting by looking at your phone instead of paying attention.” They created an an entire site and a Facebook page dedicated to their very own word. Their interactive site is quite cool although it does go on for a bit too long.

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Jay Z’s 99 problems, illustrated

With clients like Bobbi Brown, Tommy Hilfiger and Michael Kors to his name, Ali Graham is already a household name in his field. Today we’re going to take a look at his illustration work: some of Jay Z’s 99 problems.

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Ducky Wedding Invites

I don’t usually post designs of wedding invites but these are too cute. Designed by Adam Hill, duckies cordially invite you to the wedding of Simon and Simone. The directions and the dress code are my favourite. How nice to receive such fun invitations – just imagine the wedding!

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Cookies are proof that life is good

Designed by Ferroconcrete in Los Angeles, these colourful cookies speak to you off the shelves with very clever insights on well, cookies! Such refreshing packaging design always brightens up the aisles of a supermarket.

On a side note, this was on Ferroconcrete’s site: “How do you fall in love? You may be attracted to the looks, but you fall in love with the personality. It’s the same for any brand. It’s our job to fall in love with your brand and pass it on.” What a lovely way to describe a brand. Why can’t more advertising folk speak like this?

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Good design is for good clients

I wish I could stamp this on my client’s foreheads. Or on their briefs. Designed by vbg as a new years compliment to their clients, these stamps read “Good design is for good clients”. So simple and so true.

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Prediction Coasters

Coasters just got fun people.

These four coast­ers have pre­dic­tions on them! Each coaster pro­vides for­tunes for a dif­fer­ent aspect of your life: Love, Happiness, Career and Adventure. I love the simple yet very appealing predictions. My favourites are Meet a handsome stranger, You will travel around the world, You will reconnect with an old flame and You will meet someone who makes you swoon. Designed by the good people at Seamless Creative.

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Twixl Chalk Movie

I came across this amazing video today. With uplifting old school music and the sheer talent of these two artists, it’s a joy to watch. I don’t know how they draw so perfectly without any outlined markings anywhere. The messages are simple, and somehow, as simple as it is, it makes me want to do better. To be better and follow my dreams. Watch the video here. Happy Monday everyone!

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